Services | °1824

A&R

We scout and sign emerging artists to UMG labels and distributors, supporting them through their careers and artistic development.

Creator Partnerships

We partner with a diverse community of influential creators to cultivate authentic social shares, event collaborations, product sampling and contests. We dive into each creator's favorite genres and artists to help them discover songs that will be their new obsession.

Content

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Content

We create youth-driven visual content such as music videos, scroll-stopping visuals for social media, lyric videos, live performance capture and intimate personality pieces that put artists front-and-center. It's all produced by our 30 in-house creators.

Insights & Strategy

Tap into fresh insights and actionable strategies with our staff of young creatives. We deliver meaningful feedback on music, pop culture trends, social media channels and branded products.

Livestreaming

°1824 houses 3point5, Universal Music Group’s livestreaming division. The 3point5 Twitch channel airs music-focused streams for the platform’s vibrant community.

Twitch | TikTok | Instagram | YouTube

Publicity

We cultivate a community of tastemaking blogs, zines, college media, playlists, podcasts and curated social media accounts to connect them with Universal Music Group artists. With our three primary PR offerings, standard campaigns, press conferences and tour press, our PR team generates over 1,000 media placements annually.

Social Media

Our social media team combines veteran guidance with youth-driven talent to create trending content that really hits. On our own °1824 social platforms, we're deep into storytelling that speaks to fandoms across genres and locales. We strategize, capture and edit creative visuals that live on artist pages and the wider Universal Music Group ecosystem. UMG labels and artists tap into our knowledge of current trends and best practices to come up with authentic strategies tailored to what each project needs.

TikTok | Instagram | YouTube | Newsletter

Strategic Partnerships

We craft experiences, activations and product collaborations to grow the artist-to-fan connection beyond music alone. Once we learn an artist's passion points, our staff collaborates with strategic partners in lanes like fashion, food, education, charitable causes, visual art and sports.