Who we are

°1824 is UMG’s creative solutions team focused on the connection of artists and brands directly to fans through storytelling and experiences. Our offerings include content creation, ideation, PR, A&R, creator partnerships, experiences and digital marketing. With a staff of passionate and highly skilled visionaries, we own a direct connection to youth culture. °1824’s first-of-its-kind network of young creatives allows us to make an impact locally while thinking globally. We redefine artist development while building the careers of future industry executives.

Follow our work on Instagram at @1824